Most research on biochar has focused either on the mechanistic or the biophysical aspects, and there has been relatively little research into the social applicability and acceptance of biochar as a soil enhancer in agriculture. However, whether to adopt biochar in their practice is ultimately the farmers’ decision, and their willingness to do so is crucial. In this article, we show the producer’s perspective on adopting biochar, using Polish farmers as a case study. Poland is an interesting case study because biochar has only recently attracted the attention of researchers, entrepreneurs, and other stakeholders there.